Part of a company’s overall strategic plan, and a critical component, is the marketing plan which includes the identification of target markets. One of the best websites I have found that talks about market segmentation in a straight-forward, comprehensive and easy-to-understand way is: http://www.strategicmarketsegmentation.com. The author of this site is Linda P. Morton.
Here are some of the author’s articles:
1. Targeting the WWII Generation
2. Segmenting Baby Boomers
3. Targeting Generation X
5. Targeting Generation Y
4. Targeting the Upper (Elite) Class
5. Targeting the Middle Class
6. Targeting the Working Class
7. Targeting African Americans
8. Targeting Asian Americans
9. Targeting Hispanic Americans
10. Targeting Native Americans
11. Targeting Arab Americans
12. Targeting College Students
13. Targeting University Faculty
14. Targeting Professional Boomer Women
15. Targeting Mid-Life Men
16. Targeting CEO’s
17. Targeting Investors
18. Targeting Retirees
Another website that gives a simple introduction to market segmentation (albeit for the health industsry) is: http://fortepartnersllc.com/2010/03/healthcare-marketing-the-basics/