Social Media Marketing

I’m in the process of learning more about social media marketing and came across this Social Media Marketing Report based on a survey which was recommended by a company in LA that we are working with: ThinkLA (we are very impressed with this company).  I found it on their Twitter site.

Major Report Findings

Here’s a quick summary of the primary findings:

Top three questions marketers want answered: (1) How do I measure social media return on investment? (2) What are the social media best practices? and (3) How do I best manage my time with social media?

Marketers are mostly new to social media: A significant 65% of marketers surveyed have only been involved with social media marketing for a few months or less.

How much time does this take? The majority of marketers (56%) are using social media for 6 hours or more each week, and nearly one in three invest 11 or more hours weekly.

The top benefits of social media marketing: The number-one advantage of social media marketing (by a long shot) is generating exposure for the business, indicated by 85% of all marketers, followed by increasing traffic (63%) and building new business partnerships (56%).

The top social media tools: Twitter, Facebook, LinkedIn and blogs were the top four social media tools used by marketers, in order.

Blogging on the rise and MySpace shrinking: A significant 81% of marketers plan on increasing their use of blogs, while 72% have no plans to use MySpace and 9% will actually decrease their use of MySpace.

Social media tools marketers most want to learn about: Social bookmarking, Twitter and Facebook were the networks and tools marketers most want to learn more about.

Social media outsourcing underemployed: Only 14% of businesses are outsourcing any aspect of their social media marketing.

Here’s the link to the full report: http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdf .

If you have any thoughts you’d like to share about this report, I’d love to hear from you.